Digital transformation isn’t a sprint, it’s a marathon. The transformation process is not based on a set master plan. Rather, every company must find its own individual transformation path. This requires one thing above all: openness and the courage to change.
Precisely because there is no master plan in the digital transformation process, it is important to always keep the big picture in mind and yet not to forget the small components. Clearly defined milestones help to maintain an overview. A well-developed strategy thus forms the basis for a successful transformation process. It must be clear that the consistent implementation of this process is not always stringent, but rather takes place in iterative cycles.
The establishment of a build-test-learn methodology ensures that new ideas are tested with real users at an early stage and constantly optimized, to result in a sustainable product. A strategy that includes ongoing small steps is the best way to consistently implement the digital vision. It requires discipline, agility, and good leadership, which leads to quick decisions with clearly defined responsibilities (and short decision paths).
Good leadership requires open and honest two-way communication across all departments. If employees and management are in continuous, open dialogue, decision paths can be shortened and silo thinking can be broken up. Implementation can only succeed when there is a good basis for communication.
Of course, we know that the digital transformation of business will never be complete because successful companies are in constant evolution. Each change process, therefore, requires ongoing learning and persistence, as the digital environment is more complex and dynamic than ever. There aren’t any shortcuts. There are ups and downs, deep valleys, which must be courageously crossed before reaching the peak.
Only those who have the courage to make mistakes can learn from them, and it is better to make mistakes quickly and early in the process. A healthy learning culture and a sense of courage to take risks are therefore essential for a successful transformation. Good cooperation is what is most important here: Digital transformation can only get moving if everyone works together.
A roadmap that is clearly broken down and divided into concrete steps is crucial. Because we know: Clear milestones are like anchors on the road—they help us not to lose sight of the big picture and help us remain motivated. Our seven-step roadmap will help you follow the path to digital transformation.