A credible person practices consistency, in their words and actions. They say what they mean and do what they say. They are often trusted in their relationships, and people believe they do what they say they will because they always have. While not always a reliable indicator, charismatic people can incite a view of being credible to others.
Often experts are considered credible people, they have experience, qualifications, as well as the skills to be deemed the expert in their field. They are trustworthy, often considered honest, fair, and unselfish in their ways. Credibility is damaged when a person is caught in lies, or if they fail to fulfill their promises. it can be difficult to restore credibility. The individual is viewed as unworthy of confidence and trust.
In leadership, credibility becomes of utmost importance as it is difficult to lead a team if they do not trust you. In a highly transparent and connected online word, we have become a trust economy and the importance of credibility has to impact on the brand, business, products and services as well as an individual.