With digital marketing transforming the way we do business, and the way we generate business – it’s important to get it right. The last thing you want is to lose revenue to competitors as you don’t have an effective digital marketing strategy in place. As such, you may have though outsourcing it to the experts to do this for you. This will allow you to spend time on doing what you do best, which is running your business. If you are thinking about enlisting a digital agency, then here are some top tips for things to lookout for to find the right match for you.
Years of Experience
You want to work with an agency that has lots of experience. Digital marketing is fast evolving, and you need to be working with people who have experience in keeping up with these trends and adapting their strategies to it. This will ensure you have a proactive marketing strategy in place, as they will have an idea as to what is coming next. The probability is, the longer they have been working in digital marketing – the more successes they have had, the more mistakes they have made to learn from – and they will have the necessary skills to help take your company to the next level.
An Agency that Targets a Specific Sector or Niche
You will also find that there are digital agencies out there that target certain sectors or verticals. A digital agency like Digiconomy for example, specialises in business that are offering products and services within the finance sector. It is a good idea to see if there are any local agencies that specialise in your particular type of company – as they will be much more familiar with how that type of business operates, and more likely to have done lots of research into what works and what doesn’t. they also may have a different perspective as to how to market your type of business that you haven’t yet thought of based on previous work.
Customer Reviews and How they are Dealt with
As you perhaps would if you were to visit a restaurant or a hotel, you should always be looking to see what kind of reviews the agency you are researching has. If you go on the likes of Google My Business, or Facebook – you will see what kind of comments that others have left and will get a good idea as to whether or not they come recommended. It is also a good opportunity to see how the agency responds to any negative comments. If the agency is responsive, apologetic and provides a reasonable explanation – then don’t count them out. There may be issues however should they either ignore the comment, or else debate with the customer. Customer service is key, so make sure you do your research on this before you sign up.
Case Studies from Other Businesses they Have Worked with
Of course, you want to know what kind of return on investment you are going to receive. Most digital marketing agencies will have case studies displayed on their website which should provide you with information on the statistics of particular campaigns in terms of conversions and leads from their website, how well they perform on search engines, or how much engagement their social media channels are getting. Should this information not be there, or you would like further detail – don’t be afraid to ask questions and discuss key performance indicators with them to make sure your expectations are managed. They should be able to give you a good idea as to what they can deliver for your budget.
Social Media Presence
Looking at their social media channels is a good way to get a feel for their culture and who they are as an agency. Typically, successful agencies will post up images of conferences they may have attended to keep up to date with industry trends, celebratory posts of their team if they gain a qualification or have done something well – and even team days. There is no doubt that people buy into people – and if you are investing a lot of money in your marketing campaigns – you will want to have a good idea as to what their company culture is and who they are as a brand. Their social media campaigns will also give you a preview of their creativity and how innovative they are, so you have an idea as to what you could expect for your campaigns.
If you are looing to recruit a digital marketing agency to help boost your business, then make sure you check out some of the things we have mentioned on our list to ensure you find the right fit for you. It’s a big investment, so you need to have the right people working with you.